Branded Content
Art directed responsive digital storytelling across desktop and mobile, integrating AI-generated imagery and illustration workflows. Collaborated with marketing and content teams to align visual storytelling with engagement and conversion goals.
Mizuno x Budweiser = Legends United. GQ Brasil Digital Cover.
I led the art direction and was on set for the shoot that became Branded Content and a GQ Brasil Digital Cover, starring Careca and Brazilian artist Xamã. The creative challenge: build a visual language that honored both brands' legacy without feeling nostalgic — contemporary enough to make sense in 2026.
Ultra Soft / Buddemeyer
