Creative Concept and Storytelling

Developed concept, naming, reason to believe, consumer insights, personas, taglines and visual direction for fragrance launches, in close partnership with the global Marketing team.

Malbec X

Concept creation, naming, reason to believe, insights, personification, taglines, and visual roadmap.

EUDORA Magnific

Concept creation, naming, reason to believe, insights, personification, taglines, and visual roadmap.

Malbec Elegant

Concept creation, naming, reason to believe, insights, personification, taglines, and visual roadmap.

EUDORA Pulse & EUDORA Intention

Concept creation, naming, reason to believe, insights, personification, taglines, and visual roadmap.

Malbec BLEU

Concept creation, naming, reason to believe, insights, personification, taglines, and visual roadmap.

UOMINI Spirit

Concept creation, naming, reason to believe, insights, personification, taglines, and visual roadmap.