Harper’s Bazaar
Neo Punk:
a tribute
The challenge
Founded in 1867, Harper's Bazaar is the world's oldest fashion magazine. A reference for women who set the agenda on style, culture and ideas — not follow it. Art directing for Bazaar means every creative decision carries weight. The reader notices.
This editorial was built around a tribute. Neo Punk paid homage to Judy Blame, the legendary British stylist and jewelry designer whose work defined an era of fearless, anti-establishment fashion. The issue featured a personal letter from singer Neneh Cherry, reflecting on her friendship with Judy Blame and his deep connection to São Paulo — the city he considered his spiritual home.
One day. One house. One commitment.
The shoot took place over a single day in a historic house in São Paulo. The visual direction was clear from the start: raw, confrontational, unapologetically punk. The model committed fully — shaving her head to embody the aesthetic rather than reference it.
The collaboration with photographer Bob Wolfenson, one of Brazil's most respected names in fashion photography, shaped the entire visual register of the story. Ten published pages. Fashion credits spanning Burberry, Dolce & Gabbana, Saint Laurent, Prada and Gucci, shot with the energy of something far less polished — deliberately.
The decision that made the editorial
The finishing technique was the creative call that defined the series. After the initial shoot, the images were printed. The prints were physically torn by hand and then photographed again by Bob Wolfenson — the ripped edges captured as part of the final frame.
The effect could have been simulated in Photoshop in minutes. It wasn't. The manual process introduced something a digital treatment never could: actual texture, unpredictable edges, the weight of a physical object being destroyed and documented. It reinforced the punk ethos not as an aesthetic reference but as a working method. The medium became the message.
That single decision elevated the editorial from a fashion story into a statement.
